menu

Leadership & Organizing Training Curriculum-Democracy Partners Tool Box:

 

If you'd like to learn more about Democracy Partners' training services email Nick Guthman at [email protected]

 

Sections Outline

  1. This is America: Movement History and the Economy   
  2. Leadership
  3. Organizing
  4. Issue Campaign Organizing
  5. Electoral Campaign Organizing
  6. Being a Candidate
  7. Fundraising
  8. Research
  9. Policy Development
  10. Communications
  11. Governing
  12. Creating Administrative and Internal Systems for Organizational Efficiency

 

Section 1: This is America: Movement History and Economics:

Session 1: This is America: Democracy, its Promise & the Historic Struggles to Make it Real 

Session 2: This is America: Breaking down systemic oppression and racism, and the movements to dismantle these systems

Session 3: This is America: Understanding the U.S. Economy and Income Inequality

 

Section 2: Leadership:

Session 1: Story of Self, Us & Now

Session 2: Public vs. Private: Respect vs. love; Boundaries and roles

Session 3: Self-interest (vs. selfless vs. selfish vs. altruism)

Session 4: Qualities of a Leader / What We Look for in Leaders

Session 5: Staying in this work for the Long Haul

 

Section 3: Organizing:

Session 1: Democratic Values - Why Organize?

Session 2: Power, Racial Equity and Structural Racism

Session 3: The “As-is” vs. the “Should be”

Session 4: One-on-ones / Relational Meetings

 

Section 4: Issue Campaign Organizing:

Session 1: How to Build a Strategic Campaign; Power Mapping

Session 2: Strategy and Tactics; Polarize, Personalize; Action - Reaction

Session 3: Cutting Issues

Session 4: Building Alliances and Sustaining Effective Inside—Outside Coalitions

Session 5: Campaign Narrative & Messaging; Public Speaking

Session 6: Organizing Math: Structuring the Work

 

Section 5: Electoral Campaign Organizing:

Session 1: Pre-campaign Planning & Power Analysis

Session 2: Intro to VAN

Session 3: Volunteer Recruitment

Session 4: Effective Canvassing / Deep Canvassing

Session 5: Phone Banking: Predictive Dialer / Clicker Dialer / Virtual Phone Bank 

Session 6: Intro to Digital Organizing

Session 7: Text Banking Strategies 

Session 8: GOTV Strategy

Session 9: Earned Media & Rapid Response 

 

Section 6: Being a Candidate:

Session 1: What Voters Want - Strength vs Warmth in Elections

Session 2: Communications for Candidates

Session 3: (Every Day Is) Debate Prep

Session 4: Managing the Circus

 

Section 7: Fundraising for Issue and Electoral Campaigns:

Session 1: Pitching Foundations

Session 2: Creating an Individual & Sustainable Donor Base

Session 3: Grass-roots Fundraising Strategies

Session 4: Fundraising for Campaigns

Session 5: What Candidates Need to Know and To Do for Fundraising

 

Section 8: Research (Tools for Electoral and Issue Research Campaigns):

Session 1: Self research - What do I need to know about myself BEFORE I run for office?

Session 2: Opposition research - What are my opponent’s strengths and weaknesses?

Session 3: Using research to inform public relations campaigns

Session 4: The role of research in developing the action campaign

 

Section 9: Policy Development:

Session 1: The REAL Story of How a Bill Becomes a Law!

Session 2: Layers of Government: Purviews of Local, State & Federal

Session 3: Lay of the land on think tanks & progressive policy institutes

Session 4: Legislative research/tracking

Session 5: Coalition-building for policy development and victories

Session 6: Lay of the land for interest groups, lobbyists, and donors

 

Section 10: Communications:

Session 1: Comms Strategy Introduction (101) 

Session 2: Comms Strategy Advanced (201)

Session 3: Talking to the Media: Techniques - Sound Bites, Pivots, Crises, Optics

Session 4: Social Media Strategy, Management, Tactics 

 

Section 11: Governing:

Session 1: Coach new Elected Officials' leadership teams to be successful and effective

Session 2: Training candidates who win about the transition to governing as a progressive

[Executive Track] Session 3a - Governing as a Progressive Executive Branch (including leading from the majority vs. minority)

[Legislative Track] Session 3b -  Governing as a Progressive Legislative Branch (including leading from the majority vs. minority)

 

Section 12: Creating Administrative and Internal Systems for Organizational Efficiency

Session 1a: Incorporating for 501c3 and 501c4s

Session 1b: Incorporating for PACs, Local & Federal Campaigns

Session 1c: Incorporating for LLCs, S and C Corporations

Session 2: Employment, Accounting & Taxes / Payroll Administration

Session 3: Website, IT and Communications Infrastructure

Session 4: Recruiting, hiring & retaining employeesxw

 

Our partners at Digital Turf push the envelope (get it) with years of experience designing various successful print media campaigns for a wide array of clients. Using a combination of bravado and sheer talent, our team is highly specialized in creating stuff like mailers, brochures, business cards and flyers. Check out our work and learn more about our particular brand of awesomeness.